I was listening to my homie Mikkey Halsted this morning; and it made me really think about the content in the music we put out. Mikkey is a dope rapper period, but he always makes sure the content and the substance is there. This is one of the reasons why I dig his music and relate to him as an artist. Not too many of us focus on the message as we should. We definitely have to show our range in our music, but the message should never be lost, or hard to find for the fans. I realized something today as I listen to my homies music; something I already knew and have been doing, but he reminded me. We have a purpose in what we create.
Check out some of his videos below and get in tune with my homie Mikkey if you haven’t already.
SRNC is the brand Scheme created alongside his management team in the fall of 2010. It consists of a full-fledged management team for up and coming musicians, with Scheme being in the forefront of the brand.
SRNC stands for Same Rebel, New Cause. The meaning behind it is to understand that we must progress in life and reach our fullest potential, but never forget where we came from. It's the balance that we feel is key to make it in any field.
We represent music and art at its finest. We are not a record label. We want the artists/musicians that are a part of SRNC to represent the brand, but have the freedom to move along in their career however they feel necessary. SRNC is a brand. A brand that will be associated with incredible music,extraordinary art, powerful management, and a work ethic that is unmatched.
